Madison Reed provides the most luxurious hair color made with ingredients you can feel good about, founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community.

We only use ingredients with integrity. Everything we make is Smart 8-free, free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.

Our award-winning color is crafted in Italy according to strict European Union (EU) safety standards for hair color formulation—we will never use certain potential ingredient offenders in our formulas. Instead, we're proud to use ingredients that nourish your hair. Everything we make is Leaping Bunny certified, the international gold standard of cruelty-free beauty.